This Journey Firm’s Latest Itineraries Are Ladies-only and Curated With a Feminine-first Lens

When mates George Butterfield and Sidney Robinson launched into a summer time examine overseas journey to Europe in 1957, they might not have anticipated the journey that awaited them. Touring by ship with a gaggle from Montreal to London, they meandered by way of Germany, Switzerland, Italy, and France. Robinson’s sister, Martha, quickly joined the adventures, marrying Butterfield in 1964. After finishing their grasp’s and legislation levels, the trio yearned to see extra of the world. “Fairly merely, we wished to get again to Europe,” Martha Butterfield advised Journey + Leisure. In 1966, pushed by their ardour for journey and journey, they based luxurious energetic journey clothing store Butterfield & Robinson (B&R).

By means of B&R, the three reworked their youthful wanderlust right into a legacy of extraordinary journeys that proceed to encourage vacationers. They led their first European journey in 1966 with 44 college students, a 10-day cruise from New York to Naples on the Leonardo da Vinci ocean liner, with stops in Madeira, Gibraltar, Majorca, and Sicily. Nevertheless, it was throughout their first all-biking journey — a panoramic 45-day journey from Vienna to Paris — that Martha Butterfield says they “discovered their stride.” The biking tour not solely cemented the inspiration of their enterprise but additionally embodied their imaginative and prescient to supply deeply immersive journey experiences.

In September, B&R launched 4 new women-only itineraries in response to the rising demand for journey experiences tailor-made particularly to girls. Kristi Elborne, director of gross sales and journey design, shared that B&R’s girls’s-only assortment was impressed by co-founder Martha Butterfield, who helped pioneer energetic luxurious journey worldwide. Elborne mentioned, “This assortment celebrates adventurous girls who additionally benefit from the most interesting in high-end motels, beautiful delicacies, and immersive cultural experiences.”

Designed completely by girls, these journeys present a devoted area the place like-minded girls can discover new locations collectively by way of a female-first lens. Elborne added that the journeys additionally “deal with empowering tales and unique occasions with girls who’re shaping their communities.”

Of the 4 choices, B&R’s Camino de Santiago Strolling itinerary delivers an exhilarating journey for historical past seekers. It retraces an in depth community of historical pilgrim routes stretching throughout Europe, ending on the tomb of St. James in Santiago de Compostela, Spain.

One other thrilling itinerary, the Vancouver to Tofino Ladies’s Multi-Lively, explores Vancouver’s bustling Granville Market. Contributors then journey to Tofino, a shocking city on Canada’s western coast, to partake in female-led surf courses, kayak by way of the serene waters of Pacific Rim Nationwide Park, embark on an exhilarating e-bike journey to Ucluelet, and interact in a bead-making workshop with First Nations elders.

Then there’s the Cambodia & Vietnam Ladies’s Biking itinerary, which traverses the Hai Van Move, among the many world’s most scenic coastal roads. And through the Tuscany & Umbria Ladies’s Multi-Lively expertise, vacationers navigate the Tuscan countryside and interact in pleasant wine tastings, crostata cooking courses, and intimate fort dinners.

These itineraries, which vary from 4 to seven nights, cater to various exercise ranges starting from two to 3, with three being probably the most energetic.

Whereas every itinerary presents one thing completely different, group sizes are capped at 16 individuals to make sure a extra attentive, enriching, and individualized expertise. This small group measurement fosters camaraderie, empowerment, and journey amongst feminine vacationers. Moreover, each journey connects individuals with B&R’s unimaginable companions all over the world, together with inspiring feminine cooks, struggle veterans, tuk-tuk drivers, and extra, who present distinctive insights and significant connections alongside the way in which. Reflecting on the corporate’s core values, Martha Butterfield added, “As my husband has all the time mentioned, we have by no means aspired to be the most important — simply the most effective.”

Since guiding their first journeys within the Nineteen Sixties, the founders have made it their mission to offer one-of-a-kind transformational experiences. “These locations aren’t simply stops on a map; they’re houses to mates we all know intimately and have developed significant relationships with,” mentioned Martha Butterfield. This private closeness deeply enriches the journey expertise for everybody concerned.

B&R’s crew of skilled designers are avid adventurers who continually go to new pockets of the world to scope out the subsequent finest spot. In 2026, B&R will add three new women-focused itineraries in Peru, Switzerland, and Spain’s Andalucia area. “B&R will proceed to encourage vacationers to immerse themselves in unimaginable locations, forge new friendships, and discover the world on two wheels or two toes,” Martha Butterfield advised T+L.