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What do you image when you concentrate on the Ocean Spray model? Whether or not it’s juice, snacks, or canned sauces, you undoubtedly considered some type of cranberries. That’s what Ocean Spray has at all times been recognized for ever for the reason that firm was fashioned almost 100 years in the past. However simply because it has remained constant doesn’t imply it hasn’t been innovating. Working example: Beginning this month, Ocean Spray will debut a brand new juice referred to as Vacation Blends Mulled Blackberry Pear, and it’s the primary beverage of its type the model has ever launched.
On November 12, for the very first time, Ocean Spray is rolling out a juice that may be served chilly, straight from the bottle, or warmed as much as create a comfy winter drink. The “mulled” a part of its title evokes the vacation custom of mulled wine, during which alcohol is combined with spices similar to cinnamon, cloves, allspice, and nutmeg and simmered over the range to create a aromatic, warming cold-weather beverage.
“As a tart fruit, cranberry has a wine-like high quality that originates from the tannins within the skins, so we had the distinctive alternative to copy the flavour profile of wine, with out the wine,” Trinh Le, vice chairman of next-generation drinks and omnichannel advertising and marketing at Ocean Spray, tells Meals & Wine. “Our analysis and improvement workforce was additionally impressed by poached pears, which are sometimes a well-liked vacation dessert. This mix, together with the sweetness of blackberry and mulled spices, made it the perfect taste and second to introduce this seasonal beverage.”
“When heated this juice has enhanced taste as a result of spices, they turn into extra pronounced, and it creates a extremely comforting sipping expertise,” Le stated. Within the press launch, Ocean Spray additionally suggests combining the drink with spirits “for much more recipe enjoyable!”
Courtesy of Ocean Spray
The corporate isn’t shy about positioning its juice as a great cocktail mixer. In a brand new advert spot this 12 months referred to as “Shake It,” vacation partygoers are hesitant to bop till Ocean Spray cranberry juice is positioned in a cocktail shaker, at which level everybody goes wild. “Simply Add Cran” is the tagline, one which hyperlinks the product with enjoyable winter gatherings. The brand new Mulled Blackberry Pear juice is another approach to align Ocean Spray with winter festivities, a flavorful drink that may be combined with booze or loved by itself, served heat or chilled, to children or adults — in different phrases, a staple for entertaining, irrespective of who or the way you entertain.
Along with the warming directions printed on the bottle, Le supplied some concepts for find out how to combine this new beverage into your vacation sips:
- Make a Fall Mojito mocktail with mint, lime juice, and soda water
- Put together a Mulled Winter Hotter by pairing Mulled Blackberry Pear with darkish rum or whiskey, cranberries, and an orange slice
- Make Mulled Sangria on Ice with Mulled Blackberry Pear, crimson wine, candy vermouth, and star anise as a garnish
Like the vacation season itself, this beverage is made extra particular by the truth that it’s fleeting: It’ll solely be out there for a restricted time, whereas provides final, at each Walmart and Amazon for a instructed retail worth of $3.52.
Begin mulling your purchases.
